Narrow the focus
to build the brand.
Without great brand design,
strategy would simply be boring.
Ignore the thinking and the
pretty pictures will miss their mark.
Choose the wrong medium and
no one will hear your message.
The success of our client's brand hinges upon
So that's what we specialise in.
When people ask us what exactly we do, our immediate answer is ‘brand positioning’. Whether it be a 30 minute brainstorm or our full-on Brand Focus Workshops we like to put the thinking first.
While we might be recognised as a design agency and advertising agency, our philosophy is that the success of our client’s brand hinges upon great positioning.
You see, you have to have solid brand positioning first. It's that simple. Everything else stems from it, including visual identity, brand advertising and sales promotion, online and offline efforts, and especially creative execution.
If we can think a better brand position for our clients, then we can build a stronger brand; and that’s where premium pricing, loyal consumers and higher profits exist, whatever your industry.
Visit the Wasabi Brand Focus website »
And get an idea of how we think.
Because we specialise in brand positioning first, we’re not confined to a particular set of marketing or media disciplines. We will take your brand creative and can go everywhere we need to with it. We’re free to recommend and implement whatever marketing strategy is necessary to target the right audience and reach the desired results.
We’re free to call leading specialists to complete a task to our exacting standards. It’s big advertising agency ability with small design agency agility.
With us, there are no boundaries to implementing the right branding plan.
We’ll take your brand creative and go everywhere with it. brand identity, brochure design, TV advertising, website design, sales promotion, direct marketing…
Check out examples of our work »